Description

Royal India is a family owned and operated restaurant offering elevated South Asian flavors to the Seattle area. Preserving and promoting the richness of Indian culinary traditions is their passion. The family shares this passion with their community through their haute cuisine and high end dining experience 

Their mission is to create memorable dining experiences with innovative cuisine, exceptional service, and delicious food. Royal India unites the rich flavors and experiences from South Asia with the style and energy that is the Pacific Northwest. 

This project’s scope incorporated a vast selection of design aspects, including brand identity, print design, and packaging and art direction. We also refreshed the previous logo design and expanded the brand identity with color, additional logos, an icon mark, and a typography system that created a cohesive brand look across all platforms. 

Since the family is currently working to expand their delicious Indian cuisine product line into local department stores, packaging was an important element of our deliverables. Reflecting the beautiful heritage of the family and the high quality of the product, as well as designing packaging that would stand out on a shelf were our top priorities.